Part 1.
Group session(1 instructor, 4 hours, 13:00–17:00)
Planned as 3 hours of lecture and 1 hour of hands-on practice. The exact format is being set with the organizer.
- Diagnosing the purchase funnel
- Using AI to analyze reviews and search terms to find selling points
- Hands-on: drafting short-form video, images, and ad creatives with AI
- Focused on cosmetics and beauty short-form examples
- Building ad creatives from product and character sheets, then expanding them by season and platform
- If possible, practical setup so products get recommended and surfaced in generative AI search and sales channels like Coupang